Shopify Development & Ecommerce Strategy

I create clean, grounded digital work for people who value craft, clarity, and a strong sense of place.

What I Do

I partner with growing brands to improve every part of their ecommerce experience, from Shopify development and SEO to conversion optimization, email marketing, and AI-powered workflows.

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Shopify Development

I build clean, fast, and scalable Shopify stores with a focus on user experience, performance, and long-term growth. From new builds to theme customization, every decision is made with your customers in mind.

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E-commerce Strategy

A great store is more than a beautiful homepage. I help brands improve collections, navigation, merchandising, customer journeys, landing pages, and conversion opportunities that support real business growth.

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SEO & Site Optimization

Technical SEO, content strategy, site architecture, and ongoing optimization that help your store earn more visibility, attract qualified traffic, and continue improving over time.

Featured Work: VetCS

I help VetCS refine their Shopify store, build new product visuals, and create a cleaner, more trusted brand experience across their site.

View Case Study

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A Little About Me

II'm Riley King, the person behind Sailing Hawk. I enjoy helping businesses solve problems, simplify their websites, and build better ecommerce experiences. Whether it's improving SEO, refining a Shopify store, or developing a long-term digital strategy, I focus on practical solutions that help businesses grow.

I believe in honest communication, thoughtful design, and building lasting relationships with the people I work with. My goal isn't just to launch a website. It's to become a trusted partner as your business evolves.

More About Me →

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Rooted in the Southwest

I'm based in Cortez, Colorado, and work with businesses both locally and nationwide. No matter where you're located, my approach stays the same: honest communication, thoughtful strategy, and digital experiences built to last.

Brands I've Worked With

I'm proud to have worked with businesses ranging from local retailers to established e-commerce brands.

VetCS KIND Botanicals Desert Sun Coffee High Desert Life Outdoors M10TEK Zukes Dog Treats Chinook Medical Gear Cold Case Gear Heritage Equine Local Businesses Across Colorado

What You Can Expect

A simple, reliable toolkit that keeps your site fast, clean, and easy to grow.

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E-commerce Strategy

Every business is different. I help you make informed decisions about navigation, collections, merchandising, SEO, and the customer journey, creating a store that's built for long-term growth.

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Shopify Development

Whether you're launching a new store or improving an existing one, I build clean, fast, and scalable Shopify experiences that are easy to manage and designed around your customers.

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Ongoing Partnership

Launching your store is just the beginning. I provide ongoing support, optimization, and strategic guidance to help your business adapt, grow, and continue improving over time.

Let's Build Something That Lasts

Whether you're launching a new Shopify store, improving an existing one, or looking for a long-term ecommerce partner, I'd love to learn more about your business and help you build something that's designed to grow.