Creative. Shopify. Storytelling

I create clean, grounded digital work for people who value craft, clarity, and a strong sense of place.

What I Do


I help brands with the three things that matter most online: how they look, how they work, and how they show up.

Line drawing of a leaf with prominent veins.

Shopify Builds

Clean, fast, and functional stores built on Dawn, Horizon, or whatever theme fits your brand best. I focus on simple layouts, strong product pages, and a shopping experience that feels clear, modern, and easy to use.

Line drawing of a UFO with three cactus plants around it on a plain background.

Brand Story & Creative

Photography, hero images, short videos, and copy that help your brand feel real and grounded. Visuals and words that create consistency across your site and social.

A black and white illustration of a staircase inside an arched doorway.

SEO & Site Growth

SEO, on-page optimization, content updates, and improvements that help your site stay fast, clean, and discoverable. Ongoing support so your website keeps growing instead of sitting still.

Featured Work: VetCS

I help VetCS refine their Shopify store, build new product visuals, and create a cleaner, more trusted brand experience across their site.

View Case Study

A man with dark hair and a beard wearing a black long-sleeve shirt, sitting outdoors near a white wooden wall, smiling at the camera, with a camera and microphone nearby.

About Me

I’m Riley King, a Southwest creative who builds clean, grounded digital experiences for small businesses and growing brands. I care about clarity, honest design, and helping people show up online with confidence.

I work with founders, makers, and local businesses who value good craft and good character. If you want a partner who shows up, communicates straight, and helps you build something that lasts, I’m in your corner.

More About Me →

Silhouette of two mountains with a sun in the background

Rooted in the Southwest

I’m based in Cortez, Colorado, working with local businesses and organizations across the Four Corners region. I bring a grounded, honest approach to design and creative work that fits the way people do business out here.

Brands I Support

A few of the companies I’ve partnered with.

VetCS KIND Botanicals Desert Sun Coffee High Desert Life Outdoors M10TEK Zukes Dog Treats Chinook Medical Gear Cold Case Gear Heritage Equine Local clients in Southwest Colorado

How I Build for You


A simple, reliable toolkit that keeps your site fast, clean, and easy to grow.

Abstract black and white graphic with arrows pointing left and right, and circles in between.

CMS & Platforms

Shopify, Squarespace, Wordpress, or whatever platform fits your brand. I build clean, modern sites that feel easy to use and simple to maintain.

A stylized map with mountain, water, and plant symbols.

Design, Creative & Video

Product photos, clean visuals, and short-form video that make your brand feel polished and real. Design and copy that support what you do.

Two cartoon-style cacti with arms, one taller than the other, on a black background.

How We Work Together

Clear communication, fast turnarounds, and honest guidance. A simple process so you always know what’s happening next.

Two crossed arrows with decorative feathers on a black background.

Tools I Use

Adobe for visuals, clean HTML/CSS for custom details, and Shopify, Squarespace, or WordPress for dependable builds. I add custom Shopify sections when needed to keep things flexible and on-brand.

Let’s Build Something That Lasts

If you want a grounded creative partner who keeps things simple and communicates straight, I’m here. Let’s make something clear, useful, and built to hold up over time.